Infographics and data visuals have gained popularity and impact over time and enable quick delivery of intricate data to the audience. New approach with animated infographics, which is a more powerful way of engaging and maintaining attention of the users than static infographics while bringing a dynamic element to the data line.
2D animated infographics offer very succinct communication in an engrossing way.
Animated infographics have different levels of engaging or memorable abilities than animated infographics. Although it contains strong images and little text, the content comes to life with vibrant graphics, movement, and sequence. It also turns them into dynamic presentations with which viewers are interested and they can digest key details later. Gently animated essential elements make important elements pop while the content flows. Thus, the key message will be transmitted effectively, while the story and general idea of the infographic will appeal to the audience right from the start.
Moreover, animation enables an infographic to incorporate additional details or visual context in real-time compared to a static image. Different stages of a 2d infographic animation video can present different facets of a subject matter through the creative sequence. Again, motion helps connect data sets that are otherwise challenging to show effectively in just one picture alone. The extra context or dimension makes it easier for people to understand complex information within a limited time frame; things like how systems interrelate quickly can be visually shown, showing the flow process or having a historical background associated with points can be done using animations, among others.
Regarding production, 2D techniques allow for faster and more cost-effective creation of animated infographic videos than complete 3D production or live shooting. For rapid assembly of short animated data stories using icons, graphs, typography and essential illustrative assets, graphic designers can use off-the-shelf 2D motion graphics tools and templates. However, some subject matters benefit from a 3D approach due to its spatial and textural advantages; nonetheless, 2D motion design is highly scalable; thus, it works well within tight deadlines or budgets.
The motion range, sequence and visual imagery of 2D infographic animation helps make complicated narratives and data more effective and memorable as compared to static presentations alone. It is so as it increases dimensionality, which is easily understandable, produced fast and can be transmitted in diverse professional fields and situations.
To sum up
Additionally, the animated short films that are informative and cinematically created are of great help to brands looking for a meaningful way to connect with their target audiences; data visualization is more into mass communication as a powerful medium.
